As one of the leading courier and logistics companies, TCS has primarily been known for its efficient delivery services across Pakistan. However, TCS is now setting its sights on an untapped market with immense potential – the student and university community. This initiative aims to revolutionize how educational institutions and students interact with logistical services, ultimately enhancing the educational experience and fostering stronger university-student relationships.
Objective: Penetrating the Student Market
Our primary goal is to delve into the vast, unexplored student market in Pakistan. Traditionally, TCS has been perceived merely as a courier and logistics provider. This proposal seeks to change that perception by marketing a range of diversified products tailored specifically for students and universities. By leveraging various marketing channels such as brochures, pamphlets, social media, electronic media, and print media, we aim to educate students and universities about our comprehensive service offerings.
Scope: University-Centric Marketing Activities
We propose targeted marketing activities across every university in Pakistan, showcasing our wide array of services designed to meet the specific needs of students and academic institutions. Our service portfolio includes:
- General Shipments: Reliable and efficient parcel delivery services.
- International Shipments: Facilitating global connections with ease.
- Student Express: Expedited services exclusively for students.
- Attestation Service: Hassle-free document attestation.
- Visatronix: Streamlined visa application support.
- COD Shipments: Convenient cash-on-delivery options.
- Travel & Tours: Curated travel experiences for students.
- Ticketing Service: Simplified ticket booking for travel.
- Sentiments: Special services for gift and sentimental items.
- Umrah Packages: Affordable pilgrimage packages.
- E Com – Solutions: Comprehensive e-commerce logistics solutions.
- Warehousing: Secure storage solutions for university materials.
Benefits for Universities
Universities stand to gain significantly from partnering with TCS. By keeping their prospectuses and event brochures at our nationwide franchises, universities can enhance their outreach and visibility. This collaboration can serve as a powerful marketing strategy, attracting prospective students and disseminating important information efficiently.
Convenient Fee Collection
One of the standout features of our proposal is the introduction of fee collection points at TCS franchises. This service will provide immense convenience to students, allowing them to avoid long queues and pay their fees through pay orders or demand drafts. Additionally, we propose an online payment system integrated into the TCS website, enabling students to pay their fees seamlessly through our secure merchant services.
Discounts and Incentives
To further sweeten the deal, we will offer exclusive discounts on shipment services for students and university management. These discounts will make TCS services more affordable and appealing to the university community.
Scholarship and Internship Programs
Recognizing the financial challenges faced by many students, TCS is committed to making a difference by offering scholarship and internship programs. These initiatives will support students in pursuing their education and gaining valuable work experience, thereby contributing to their personal and professional growth.
Conclusion
TCS is poised to redefine the educational logistics landscape in Pakistan by providing tailored services that cater to the unique needs of students and universities. Our comprehensive approach aims to simplify administrative processes, enhance student convenience, and foster strong relationships between universities and their students. Through this initiative, TCS is not just offering services but investing in the future of our country by supporting the next generation of leaders and innovators.
Babar Iftikhar Chaudhry | babar.iftikhar@tcs.com.pk | Sr. AM Product Development
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