In a strategic move towards cultivating expertise in omnichannel strategies, TCS recently facilitated an enlightening masterclass entitled “Omni Channel Mastery: Elevate Your Brand for Profitable Growth.” Held on December 6, 2023, at the Movenpick Hotel Karachi.
This workshop was part of Retail Show 23, themed ‘Shaping the Future of Digital Commerce’, organized by TerraBiz. TCS Pvt Ltd, a Proud Platinum Partner, takes pride in leading innovation. Mr. Qasim Awan Malik, Executive Director of TCS Holdings, delivered the inaugural speech as the Co-Host, while Ms. Saira Awan Malik, Vice Chairperson of TCS Holdings, presented on ‘Turning Last-Mile Exceptions into Exceptional Customer Experiences.’
Led by the seasoned Loek Berendsen, the workshop aimed to empower participants with insights into the intricacies of omnichannel retail business.
Nine carefully selected individuals from diverse departments within TCS seized the opportunity to attend this impactful workshop:
- Absar Ahmed and Tooba Bukhari from the Marketing department.
- Syed Muhammad Maaz from ECOM Solutions.
- Muddassir Abbas Awan from Overland Express.
- Aleem Ahmad and Agha Mohammad Shoaib from International Express.
- Talha Zain and Muhammad Faizaan from the Retail department.
- Muhannad Hassan from Sentiments Express.
The session proved to be not only enriching but also a gateway to a deeper understanding of the mechanics behind an omnichannel approach.
The participants shared a positive overall experience, highlighting the introduction of new terms by Loek Berendsen, which contributed to a detailed comprehension of omnichannel retail intricacies. Berendsen’s discussion went beyond terminology, providing a robust classification of businesses, ranging from single-channel operations to fully integrated omnichannel models. This framework, the participant noted, serves as a valuable tool for assessing the customer-centricity of any business.
Turning the lens towards TCS, the participant expressed confidence in the company’s readiness for an omnichannel transformation. Noting the presence of all fundamental components necessary for such a model, the participant emphasized the potential for TCS to deliver an inspiring omnichannel experience with a bit more collaborative effort.
This workshop, therefore, emerges as a catalyst for growth within TCS, offering employees a gateway to practical knowledge and strategies crucial for navigating the complexities of omnichannel retail. The participant concluded by expressing gratitude for the opportunity and anticipation for similar growth-oriented initiatives in the future. As TCS continues to invest in skill development and strategic insights, workshops like “Omni Channel Mastery” play a pivotal role in nurturing a workforce capable of driving innovation and delivering unparalleled customer experiences.
By: Tooba Bukhari | toobab@gmail.com | +923002281193
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